If you are deciding where to do your online advertising, this blog definitely have some valuable information for you. Read on to find out how to leverage social networks, particularly Facebook to get the most out of your advertising dollar.
Google Adwords: Paid Search
Google AdWords is the most popular PPC advertising platform. Google AdWords is widely used and also known with the term “paid search”.
Paid search focuses on the targeting of keywords. Advertisers using Google AdWords bid on keywords and phrases included in search queries entered by Google users and ads will be displayed alongside search results for these queries. In this, each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.”
Facebook Ads: Paid Social
Facebook Ads is a prime example of what is known as “paid social”. It is the practice of advertising on social networks. Facebook has become a highly competitive and potentially lucrative element of many businesses digital advertising strategies with the highest number of monthly active users on any social media network
The primary difference between Google AdWords and Facebook Ads, is like: AdWords helps you find new customers, while Facebook helps new customers find you.
In order to determine how Facebook and Google compare, we will look at their requirements and limitations, targeting, platforms and cost effectiveness.
- Ads: You will notice some striking differences between AdWords and when creating Facebook ads. In Google adwords, the body of your ad is limited to 70 characters, split between two lines of text. This does not including the headline. Facebook allows up to 135 characters in addition to the 25 character headline.
- Targeting: Targeting is key to making all ad campaign successful. You must get your products, services and information in front of your targeted audience. Google AdWords target primarily with keywords, then target location and language.
When you create Facebook Ads, however, you have many options to help your ad reach just the right people. Your choices for targeting include by location; age groups; gender; an individual’s interests; birthdays; education; language; occupation; relationship status; connections to certain groups, applications, pages, etc.
- Platform: Google is a search engine and Facebook is a social community. This means that the way they present your ad to people is totally different. With Google, you use keywords so that a person sees your ad according to what they are searching for.
On Facebook, targeting is achieved by different criteria. Because it is a social network, there are other ways to expose your product or service to people. There is a definite viral aspect to Facebook simply because of its social platform. You can connect to customers in a variety of ways that are not even possible through Google AdWords.
- Cost Effectiveness: Advertising in today’s economy is big business and when the economy is sluggish, your ROI becomes even more important. Facebook Ads are extremely cost effective then Google’s ad’s.The takeaway
Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, our experts have concluded that you can save money with Facebook Ads simply because prices are more affordable and Facebook has vastly superior targeting.