The Challenge

Prettislim is a Slimming & Body shaping clinic that has broken onto the healthcare scene with their vast network of doctors, dietitians, Physiotherapists & allied Health Professionals to provide all kinds of treatment related Body Shaping, Figure Correction, and Obesity etc.
Initially, Prettislim came to Blackmint dead-set on ranking for locally appended urgent care keywords to become a viable resource for individuals looking for an urgent care location near them. After diving into the Prettislim website at onset of the marketing campaign, Blackmint was able to pinpoint opportunity for the brand specifically around certain ailments and their treatment or diagnosis.

As we saw in our early efforts to rank for geo-appended urgent care keywords, ranking for short and long-tail keywords related to medical ailments is extremely competitive. In order to improve organic traffic back to Prettislim.com, Blackmint knew that competing with the other competitor Clinics would be a major hurdle to overcome.

80% Increase in Keywords Ranking in Positions 1-3

862% Increase in Organic Sessions

34% Increase in Indexed Pages

32% Return on Investment

The Strategy

This SEO strategy found success by gaining a stark understanding of the business model for Prettislim and what the competitive landscape is like in this industry. Through pinpointing competitive gaps in content that align with the Prettislim product offering, Blackmint was able to help the Prettislim blog break through to new, never achieved heights when it came to Organic Search.

Although this may seem counter-intuitive since the competition in the health industry is very high, both teams had high confidence that the organic channel could grow through blog articles.
Blackmint implemented a “content cluster strategy” through which a web of internal links is distributed among related blogs and articles as well as make linking to the specific treatment marketing page to engage more people for treatment. The blogs and articles were written and optimized to ensure our written copy dives deep enough into each topic.

Throughout the campaign, Blackmint also deployed a link earning campaign to promote and earn backlinks to our blogs and articles and relevant marketing pages. There was an even focus between on-page and off-page elements throughout the entire campaign, which played a huge role in the overall Organic success.

Content Marketing

SEO

PR

The Results

Through the entire six months campaign, the numbers of Organic Sessions, new users, keyword rankings, and Organic Conversions for Clinic Orders and Appointments reserved skyrocketed! Prettislim.com gained 50,000 additional keywords with a 80% increase in keywords ranking in positions 1-3!

As a result, keyword rankings drive organic traffic and Organic Sessions increased 862% and total number of pages indexed increased by 34%. This campaign also provided an ROI of 32%, which was not a primary goal of this campaign.